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</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Robomow</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="Privately_held_company" title="Privately held company">Private</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="Robot" title="Robot">Robots</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1995<span style="display:none">&nbsp;(<span class="bday dtstart published updated">1995</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Udi Peless and Shai Abramson</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="Israel" title="Israel">Israel</a></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data"><a href="United_States" title="United States">United States</a>, <a href="Europe" title="Europe">Europe</a></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="Robotic_lawn_mower" title="Robotic lawn mower">robotic lawn mowers</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.robomow.com/">www<wbr>.robomow<wbr>.com</a></span></td></tr></tbody></table>
<p><b>Robomow</b> (also known as <b>Friendly Robotics</b>) is a manufacturer of <a href="Robotic_lawn_mowers" class="mw-redirect" title="Robotic lawn mowers">robotic lawn mowers</a>. Founded in <a href="Even_Yehuda" title="Even Yehuda">Even Yehuda</a>, Israel in 1995 by Udi Peless and Shai Abramson, the company provides robotic lawnmowers to the <a href="United_States" title="United States">United States</a> and <a href="Europe" title="Europe">Europe</a>, with prices ranging from hundreds to thousands of dollars/Euros. Robomow mowers are rechargeable. Robomow also comes with its own <a href="Mobile_application" class="mw-redirect" title="Mobile application">mobile application</a> for remote and interactive control. The company has been mentioned in several magazines including: <a href="Design_News" title="Design News">Design News</a>, <a href="Business_Wire" title="Business Wire">Business Wire</a>, Washington Home and Garden and <a href="Vanity_Fair_(magazine)" title="Vanity Fair (magazine)">Vanity Fair</a>. In May 2017, <a href="MTD_Products" class="mw-redirect" title="MTD Products">MTD Products</a> Inc announced their intent to purchase Friendly Robotics.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> In July 2017, <a href="MTD_Products" class="mw-redirect" title="MTD Products">MTD Products</a> announced the completion of the purchase of Robomow.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>
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<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>
<div class="mw-heading mw-heading3"><h3 id="Robotic_Lawn_Mowers">Robotic Lawn Mowers</h3></div>
<p>Robomow was originally named ‘Friendly Machines’ with the goal of constructing robots that will, as Udi Peless says in Space Daily, "move in and around the home, doing the mundane tasks that people do not like to do anymore".<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup>
</p><p>The Robomow Classic model debuted in the GLEE exhibition in <a href="Birmingham" title="Birmingham">Birmingham</a>, UK in 1997 and was the ‘father’ of Friendly Robotics’ official first model. This Classic model was launched for sale in 1998, selling approximately 4000 units between 1998 and 2001.
</p><p>The company name was changed to Friendly Robotics in 1999.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>
</p><p>In 2000, the second generation of robotic mowers arrived: the Robomow ‘RL’ platform. Compared to the Robomow Classic, Robomow RL was more advanced, smaller, lighter and significantly more user-friendly. Further enhancements included the Base Station, enabling users to create a periodic lawn mowing program.
</p><p>In 2008, the Robomow ‘RM’ product line made its debut as the third generation of robotic lawn mowers. Smaller, lighter and an improved version of the RL line, RM was designed specifically for the smaller lawn, which up until now, had been largely ignored.
</p><p>In 2011, Robomow introduced its ‘RED’ Robomow line; a younger and slightly lower cost version of the successful RL and RM models. These models were and still are sold at <a href="DIY" class="mw-redirect" title="DIY">DIY</a> and <a href="Consumer_Electronics" class="mw-redirect" title="Consumer Electronics">Consumer Electronics</a> chains, as well as on the Internet.
</p><p>2013 saw the birth of the Robomow ‘RS’ product line, the fourth generation of robotic mowers.
</p><p>In 2014, Robomow introduced its fifth generation of robotic mowers: its ‘RC’ models. These mowers were designed for lawns of up to 1200 m2 and are programmable via the Robomow App.
</p>
<div class="mw-heading mw-heading3"><h3 id="Robotic_Vacuum_Cleaners">Robotic Vacuum Cleaners</h3></div>
<p>In 2002, <a href="The_Hoover_Company" title="The Hoover Company">Hoover</a> and Friendly Robotics announced a strategic alliance for developing <a href="Robotic_vacuum_cleaner" title="Robotic vacuum cleaner">robotic vacuum cleaners</a>.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> By 2004, the first model, Friendly Vac RV400, was on the market. Weighing in at 23 pounds, it is the largest robotic cleaner of all times.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup>
However, this line of products was discontinued,<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> and the company now focuses only on robotic lawn mowers.
</p>
<div class="mw-heading mw-heading2"><h2 id="Mowing">Mowing</h2></div>
<p>All current Robomow models are able to mow grass inside a specified area by staying within an underground, electrified wire. The wire is installed around the mowing area by hammering it in with pegs just below the surface. Grass soon covers the wire so that it is not visible. Where areas within the specified are not to be mowed, 'islands' can be created by keeping two strands of the electrified wire together and creating internal areas.
</p><p>The mowing that Robomow does is directed in accordance with its movement algorithm, which is not straight up and down. Therefore, although no traditional mowing lines can be seen, Robomow covers the entire mowing zone within a few operations. In between mows, the mower's batteries are recharged at its docking/charging station which it returns to automatically.
</p>
<div class="mw-heading mw-heading2"><h2 id="Robomow_models">Robomow models</h2></div>
<p><b>RC/MC</b>: these models have a 28&nbsp;cm wide blade that fit any lawn of up to 1200m2.
</p><p><b>RS/MS</b>: these models have a 56&nbsp;cm cutting width supported by two 28&nbsp;cm blades, which are suitable for any lawn up to 3500m2.
</p>
<div class="mw-heading mw-heading2"><h2 id="Key_Executives">Key Executives</h2></div>
<table class="wikitable">

<tbody><tr>
<th>Name</th>
<th>Position
</th></tr>
<tr>
<td>Udi Peless</td>
<td>Co-Founder, CEO and VP of Marketing
</td></tr>
<tr>
<td>Shai Abramson</td>
<td>Co-Founder and CTO
</td></tr>
<tr>
<td>Noa Chen</td>
<td>Chief Financial Officer
</td></tr>
<tr>
<td>Ofer Laufer</td>
<td>COO
</td></tr>
<tr>
<td>Dedy Gur</td>
<td>VP Customer Satisfaction and Quality Assurance
</td></tr>
<tr>
<td>Ard Schaap</td>
<td>Vice President Sales Europe
</td></tr></tbody></table>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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</style><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="https://www.prnewswire.com/news-releases/subsidiary-of-mtd-to-merge-with-makers-of-robomow-creating-more-opportunity-for-robotic-lawn-mowing-300460857.html">"Subsidiary of MTD to Merge with Makers of Robomow®, Creating More Opportunity for Robotic Lawn Mowing"</a> (Press release).</cite></span>
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<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.spacedaily.com/reports/Friendly_Robots_Want_To_Do_Your_Chores.html">"Friendly Robots Want To Do Your Chores"</a>. <i>www.spacedaily.com</i>.</cite></span>
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<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><cite id="CITEREFIvanovich2017" class="citation news cs1 cs1-prop-foreign-lang-source">Ivanovich, Zian (4 May 2017). <a rel="nofollow" class="external text" href="https://www.robotmaaiervergelijken.nl/#Robotmaaier_onderhoud">"Robotic mower maintenance"</a>. <i>www.robotmaaiervergelijken.nl</i> (in Dutch)<span class="reference-accessdate">. Retrieved <span class="nowrap">19 July</span> 2018</span>.</cite></span>
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<li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://robotbg.com/robots/floor_cleaners/friendly_robotics/friendly_vac">"Friendly Robotics Friendly Vac floor cleaner robot - Robot Buying Guide"</a>. <i>robotbg.com</i>.</cite></span>
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</style><div id="MTD_Products72" style="font-size:114%;margin:0 4em"><a href="MTD_Products" class="mw-redirect" title="MTD Products">MTD Products</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div><i>Subsidiary of <a href="Stanley_Black_%26_Decker" title="Stanley Black &amp; Decker">Stanley Black &amp; Decker</a></i></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Bolens" class="mw-redirect" title="Bolens">Bolens</a></li>
<li><a href="Cub_Cadet" title="Cub Cadet">Cub Cadet</a></li>
<li><a href="Gutbrod" title="Gutbrod">Gutbrod</a></li>
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